Türkiye’nin Otomobili Girişim Grubu (TOGG), established to make Turkey’s 60-year dream come true and become Turkey’s first global mobility brand by leading the transformation of Turkey’s automotive industry. TOGG unveiled its early stage prototype C-SUV and a concept Sedan at a public event held at IT Valley in Gebze, Turkey.
The C-SUV launch in 2022 will position TOGG as Europe’s first non-conventional battery electric SUV manufacturer. In addition to being a born-electric BEV with zero emission, the C-SUV is going to be a smart car with best-in-class features such as the longest wheelbase, the most spacious interior, the best acceleration performance and the lowest total cost of ownership.
Design Guided By Turkish Consumers Insight
Turkey’s automobile is being developed on a genuine, born-electric platform built by TOGG engineers and designers, with intellectual property rights 100% owned by Turkey.
As part of the design process; a total of 18 design houses from Turkey and abroad were assessed objectively in line with 6 different criteria set by TOGG. TOGG Design Team, including experienced Turkish designer Murat Günak, shortlisted 3 design houses with the highest scores. The short-listed design houses, which were briefed with insights from a comprehensive Turkish consumer survey, provided 2D design alternatives for the contest.
The design contest completed in 4 stages and lasted for 6 months
During this period, over 100 different themes were evaluated and further consumer insights were provided to the design houses as feedback. One exterior and one interior design from each short-listed house were tested with potential car buyers in Turkey. The results were also evaluated by the TOGG Design Team on engineering compatibility. After these stages, Italian design house Pininfarina, among the best in the world, was selected as a strategic partner and the 3D design phase kicked-off.
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